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Reader Profile »

An audience of affluence & sophistication. Tastemakers that strive for the luxury lifestyle.


Gender
36%…Men
64%…Women

Age
01%…21-25
34%…26-35
34%…36-45
30%…46-60
01%…Other


Household Income
01…%$76,000 – $99,000
10%…$100,000 – $149,000
40%…$150,000 – $249,000
49%…$250,000+

Real Estate
Primary Home average value $1.1 million
38%…Own a Second Home
17%…Own a Resort Home
31%…Own Commercial Real-estate

Education
79%…Attended College
69%…Professionals
39%…Own Businesses

Net Worth
62%…Have a net worth of $1,000,000

Fashion/Beauty Purchase Habits
82%…Wear designer labels
71%…Females buy new handbags each year
83%…Shop in specialty boutiques
76%…Shop for jewelry & watches
92%…Of females shop for beauty products
87%…Shop in department stores
86%…Shop for shoes
82%…Shop for accessories & fragrances

Travel Purchase Habits
84%…Pleasure travel at least once per year
51%…Business travel at least once per year
41%…Europe travel at least once every 3 years
51%…Vegas travel at least once every 3 years
62%…Atlantic City travel at least once per year
48%…Florida travel at least once every 3 years


Automotive Buying Habits
74%…Drive a foreign car
09%…Drive exotic cars like Ferrari / Bentley
3 out of 4 Industry readers drive a luxury car, including brands such as BMW, Mercedes, Lincoln, Lexus, Jaguar, Infinity, Porche, Cadillac and Range Rover

Personal Care & Beauty
54%…Buy beauty products
59%…Use spas & cosmetic services

Restaurant / Nightclub Habits
63%…Dine out 10 times or more per month
94%…Have fine dined in the last 30 days
82%…Order drinks by brand name
73%…Go out on Saturday nights
53%…Go to lounges / night clubs
32%…Go out VIP at lounges / night clubs
$74…Average reader bill for dinner

Industry Magazine readers Enjoy a wide range of leisure & lifestyle activities:

Shopping • Fine Dining • Day Spas Antiques • Gaming • Yachting • Art Galleries • Golf • Tennis Live Concerts • Movies • Travel Charities • Cooking • Home Entertaining • Reading • Sailing Fitness • Museums • Theater • Nightclubs & Lounges • Wine Collecting • Beaches • Pools Tanning • Photography…Just to Name a Few
 

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