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Reader Profile »

INDUSTRY Magazine readers represent the pinnacle of style and chic. They are sophisticated, affluent trendsetters and tastemakers. They strive to live the best lifestyle achievable and are both discerning and driven. Educated professionals and/or industry leaders, they have an eye for the finest products and services.

Gender
36%…Men
64%…Women

Age
01%…21-25
34%…26-35
34%…36-45
30%…46-60
01%…Other

Household Income
01…%$76,000 – $99,000
10%…$100,000 – $149,000
40%…$150,000 – $249,000
49%…$250,000+

Real Estate
Primary Home average value $1.1 million
38%…Own a Second Home
17%…Own a Resort Home
31%…Own Commercial Real-estate

Education
79%…Attended College
69%…Professionals
39%…Own Businesses

Net Worth
62%…Have a net worth of $1,000,000

Fashion/Beauty Purchase Habits
82%…Wear designer labels
71%…Females buy new handbags each year
83%…Shop in specialty boutiques
76%…Shop for jewelry & watches
92%…Of females shop for beauty products
87%…Shop in department stores
86%…Shop for shoes
82%…Shop for accessories & fragrances

Travel Purchase Habits
84%…Pleasure travel at least once per year
51%…Business travel at least once per year
41%…Europe travel at least once every 3 years
51%…Vegas travel at least once every 3 years
62%…Atlantic City travel at least once per year
48%…Florida travel at least once every 3 years


Automotive Buying Habits
74%…Drive a foreign car
09%…Drive exotic cars like Ferrari / Bentley
3 out of 4 Industry readers drive a luxury car, including brands such as BMW, Mercedes, Lincoln, Lexus, Jaguar, Infinity, Porche, Cadillac and Range Rover

Personal Care & Beauty
54%…Buy beauty products
59%…Use spas & cosmetic services

Restaurant / Nightclub Habits
63%…Dine out 10 times or more per month
94%…Have fine dined in the last 30 days
82%…Order drinks by brand name
73%…Go out on Saturday nights
53%…Go to lounges / night clubs
32%…Go out VIP at lounges / night clubs
$74…Average reader bill for dinner

Industry Magazine readers Enjoy a wide range of leisure & lifestyle activities:
Shopping • Fine Dining • Day Spas Antiques • Gaming • Yachting • Art Galleries • Golf • Tennis Live Concerts • Movies • Travel Charities • Cooking • Home Entertaining • Reading • Sailing Fitness • Museums • Theater • Nightclubs & Lounges • Wine Collecting • Beaches • Pools Tanning • Photography…Just to Name a Few
 

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