PART OF THE ONGOING RETURN OF THE ’90S, DESIGNER LOGOS ARE ALL THE CRAZE, MAKING BRANDS INSTANTLY RECOGNIZABLE

BY CALEIGH OSTROM

Gucci Rhyton Logo Trainer Sneaker
Crafted from ivory leather, and adorned with the brand’s vintage logo. $820 saks.com

Gucci Rhyton Logo Trainer Sneaker_1

Balmain Distressed Logo Tee Shirt
A faded and distressed design gives this relaxed tee a vintage feel with its rock ‘n’ roll style lettering logo. $585 bergdorfgoodman.com

Balmain Dirty Distressed Logo T-Shirt

Givenchy Track Jacket
This full zip jacket, with logo embossed stripes on the sleeves, is a sleek and sporty style. $1,550 bergdorfgoodman.com

Givenchy Track Jacket with Logo Taping

MARC CAIN SPREAD

Versace Collage Print Logo Shirt
Featuring modern street wear ideas with a collage design and magazine clipped lettering, this tee showcases the brand’s love for bold patterns and clashing colors. $495 saks.com

Versace Collage-Print Logo Shirt

Valentino Slim Fit Intarsia Mélange Virgin Wool and Cashmere Blend Sweater
Valentino’s varsity style logo is knitted onto this lightweight, soft sweater, made from a wool and cashmere blend. $1,050 mrporter.com

Valentino Slim-Fit Intarsia Mélange Virgin Wool And Cashmere-Blend Sweater_1

Balenciaga Campaign Logo Hoodie Sweatshirt
Resembling Bernie Sanders’s 2016 campaign logo, this sweatshirt reads “Balenciaga” in Bernie’s signature font, with three wavy lines beneath, creating a unique political statement. $650 bergdorfgoodman.com

Balenciaga Campaign Logo Hoodie Sweatshirt

Gucci GG Jacquard Zip Front Jacket
As Gucci continues to dominate the market with its iconic logo, its jacket is the epitome of logomania. A ribbed trim and stand collar contrast with the print, and ivory and blue webbing adorn the sleeves. $1,850 neimanmarcus.com

Gucci GG-Jacquard Zip-Front Jacket

Saint Laurent Bouche Saint Laurent Cotton Tee Shirt
A motif present throughout SL’s winter collection, a pair of smoking lips with a large cross creates a message with meaning something many designers took to the runway this season. $490 bergdorfgoodman.com

Saint Laurent Oversized Bouche Saint Laurent Cotton T-Shirt