A three-brooklyn-location waxing center has answers for a variety of winter skin issues

by Maria Contreras and Tia kim

According to the statistical aggregator statistica.com, the number of franchise establishments in the United States has increased from 746,646 in 2009 to 801,153 by the middle of this year, cumulatively employing some 9 million people. One of that business sector’s more notable successes is European Wax Center, launched in Aventura, Florida in 2004 by siblings Joshua, David, and Jessica Coba. Begun as a simple one-off salon, the concept has grown astonishingly, now encompassing no fewer than 797 locations, making it the world’s largest wax center brand. It has been named as no less than number one of the top 10 franchises by Inc. magazine, and number 82 on its list of fastest growing companies.

Among the reasons for the growth is a number of house specialties, including the branded Comfort Wax, a four-step waxing process, and, perhaps most pivotally for those seeking a little relief from windblown chill, the Strut 365 system for “skincare, bath, and body.” Strut begins with a combination of Reveal Me Face Exfoliating Gel to eliminate dry, dull surface cells, then moves on to Strut Smoothly Renew Me Restoring Serum to restore and replenish skin. Strut Boldly creates the natural-looking, full, and dark brow trend of the moment, reshaping and coloring with the Browfection Brow Powder Duo and an ultra-fine Browfection Brow Liner and/or Shaper for further definition. Last comes the Ready. Set. Brow! Perfect Brow Groomer and Oh My Brow! Brow Highlighter. For a treatment that lasts, customers apply Comfort Blend and hair growth inhibitor to keep skin beautiful between waxings.

European Wax Center
130 Montague Street, 718.407.0177 / 4008 Avenue U, 718.407.0107
199 7th Avenue, 718.775.3001 / waxcenter.com