FLEXING THEIR ENTREPRENEURIAL MUSCLES OUTSIDE OF THE SILVER SCREEN, RUNWAY, AND RECORDING STUDIO, THESE MEGA-CELEBS TURNED PASSIONS FOR HEALTH, FITNESS, AND BEAUTY INTO THRIVING WELLNESS BRANDS. FROM PLANT-BASED NUTRITION PLANS TO BOXING GYMS TO CBD SERUMS, HERE IS YOUR SUMMER DOSE OF ALL THINGS WELL-BEING FROM SOME OF HOLLYWOOD’S BIGGEST STARS

BY AMANDA McCOY

HEALTH AND FITNESS
KATE HUDSON/KEVIN HART FABLETICS YOGA AND ACTIVEWEAR
At the onset of the athleisure craze, a time that saw jeans replaced with leggings and sports bras in lieu of blouses everywhere from the supermarket to the local bistro, the Almost Famous star co-founded an affordable activewear brand that focused on lifestyle as much as fitness. Today, Fabletics’s neon cropped tops and color blocked capris rake in hundreds of millions of dollars each year across nearly 75 stores. Last spring, Hudson and team united with Kevin Hart to launch a men’s imprint with cozy joggers, accessories, underwear, and a $29 “everyday” pant that can be worn from the office to the golf course. fabletics.com

HILARY SWANK MISSION STATEMENT ACTIVE APPAREL
When Swank stepped into the ring in Million Dollar Baby with chiseled abs and solid biceps, it was clear the Oscar winner had put in months of blood, sweat (literally), and tears to get in jaw-dropping shape. So when she launched an activewear line in 2016, she already had the street cred. Mission Statement is a crossover collection of contemporary streetwear that is both tennis court and office meeting appropriate, spanning chic joggers, cotton and cashmere blended layering tops, and sporty dresses. Each item is sweat-friendly and comfortable but stylish enough to don on a coffee or cocktail date. missionstatement.com

MARK WAHLBERG F45
At 50 years old and 6% body fat (except when adding pounds for the occasional fi lm role), the Ted star is a walking advertisement for the wildly successful fitness franchise F45. Wahlberg bought a minority stake in the cult favorite fitness club in 2019, famed for its 45-minute HIIT and circuit-style workouts. The brand currently has 1,750 locations across 45 countries. Its celebrity backer is regularly spotted working up a sweat at studios across the U.S. and Australia, from West Palm Beach to Sydney, and is sometimes joined by famous faces like Teri Hatcher, Hugh Jackman, and Channing Tatum. Wahlberg also hosts the occasional group class with 16.9 million of his closest friends via live Instagram streams. f45training.com

LEBRON JAMES AND ARNOLD SCHWARZENEGGER LADDER SUPPLEMENTS
When the Terminator himself teams up with one of basketball’s all-time greats, the world takes notice. According to James, the inspiration behind Ladder Supplements arose when his leg cramped up during a 2014 NBA Finals game against the San Antonio Spurs, causing his exit with only four minutes left on the clock (the Spurs took the game and later the series). Not long after James launched his nutritional company, he got a phone call from Schwarzenegger, asking to join forces. The supplements are geared toward athletes and purport to boost energy before workouts, sustain energy whether in the gym or on the court, and foster recovery thereafter. ladder.openfit.com

FLOYD MAYWEATHER MAY WEATHER BOXING + FITNESS
We couldn’t expect the undefeated legend and one of the most prolific fighters of his generation to stay out of the ring after he (mostly) retired in 2015. While he was tight-lipped about his training methods as an active fighter, he started the Mayweather Boxing + Fitness franchise upon hanging up his gloves to share how he achieved his astounding 50-0 winning record. The intense experience combines boxing, strength, and cardio conditioning intervals and currently has more than 100 studios either open or in development across the country, including one in North Brunswick. mayweather.fit

CHRIS HEMSWORTH CENTR POWER
Imagine a personalized trainer, nutrition planner, and mindfulness coach all available from the palm of your hand, and then imagine that person is the eight pack brandishing star of Thor – or rather, Thor’s stuntman. Hemsworth-backed Centr is a health and fitness app that offers 1,000 different workouts, nearly 500 recipes, and more than 100 mindfulness exercises. The Centr Power program just launched in June and is allegedly the same muscle-building regimen the Australian actor follows to stay in metal-bending shape, designed by Hemsworth and his personal trainer. Hemsworth’s stuntman Bobby Holland Hanton leads the ten-week program. It’s intense, but what else would you expect from the God of Thunder? centr.com

NUTRITION AND WELLNESS
GWYNETH PALTROW GOOP
Paltrow is arguably the Hollywood queen of experimental wellness, even when her suggestions flirt with the line of downright zany. She launched her new-age wellness brand in 2008 the concept actually began as a newsletter to friends and fans and has since exploded into a full blown brand, offering everything from advice and recommendations to an online skincare shop and though GOOP hasn’t been without its controversies (anyone remember the bee venom therapy saga of 2016?) the site is always on the cutting-edge of what’s new in the world of self-care, for better or worse. goop.com

BEYONCÉ 22 DAYS NUTRITION
Queen Bey’s secret weapon? A curated nutrition program by her trainer and New York Times best-selling author Marco Borges. To prepare for her epic Homecoming performance at Coachella in 2018 (immortalized by the 2019 Netflix concert fi lm), the Single Ladies singer followed a 22-day meal program that centered on USDA organic, non-GMO, plant-based products. Together the duo is bringing the customizable program to the masses, offering members access to the tools and food needed to get in Beyoncé level shape. According to a statement on the brand’s site, knowing what to eat is the hardest part of beginning any nutrition journey, so that’s where they start. beyonce.com

ELLE MACPHERSON WELLECO
Australian supermodel and revered Sports Illustrated alumna Elle MacPherson introduced, in the name of glorious internal pH balance, a powdered super elixir in 2014 that promised to make wellness digestible in less than 90 seconds. The Super Elixir is a daily powdered supplement that mixes with water and is packed with more than 40 salutary goodies like horsetail herb extract to support healthy tissue, acai and grape seed for their powerhouse antioxidant properties, and shiitake and maitake mushroom powders for a natural immune boost. The brand also sells a nighttime calming tea and plant-based protein powder. welleco.com

TRAVIS BARKER BARKER WELLNESS CO.
The Blink-182 drummer has long served as a candid advocate for mental health, opening up in interviews and on social media about his battles with addiction, PTSD after surviving a plane crash in 2008 (he was left with third-degree burns on 65% of his body), and the toll touring can take on his physical and mental well-being. Per the platinum musician, CBD has been his saving grace, thus earlier this year Barker released his line of cannabinoid infused tinctures, pain relief creams, and single-use “snap packets.” Each product focuses on one of three key areas: sleep, maintenance, and recovery, targeting everything from insomnia to stress and sore muscles. barkerwellness.com

BEAUTY & SKINCARE
LADY GAGA HAUS LABORATORIES
The Grammy and Oscar-winning singer, songwriter, and actress defines the word multi hyphenate, and as of 2019, she can add beauty industrialist to her loaded resume with the launch of Haus Laboratories. The flashy cosmetics brand launched exclusively on Amazon and is both vegan and cruelty-free. The products are quintessentially Gaga unapologetically bright and bold, spanning lip crayons and stains, liquid eyeliner, prismatic eyeshadow palettes, bronzers, and sparkly lipsticks. A letter from the founder notes, “I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform.” Shine on. hauslabs.com

JESSICA ALBA HONEST BEAUTY
On May 5, the rom-com sweetheart took the global stage to celebrate her Honest Company’s IPO, nearly ten years after her first batch of chemical-free baby products and cartoon-emblazoned diapers hit the market. Since its launch in 2012, the Honest Company has expanded to include a vast array of at-home tangibles, from shampoos to hand sanitizers, bathroom cleaners to vitamins. In 2015, Alba launched Honest Beauty as a separate entity. The brand encompasses makeup and skincare, all formulated for sensitive skin, per the owner, who herself has struggled with allergic reactions and breakouts from facial products in the past. honest.com

JENNIFER LOPEZ JLO BEAUTY
At 51 (52 in July), Jenny from the Bronx epitomizes ageless beauty, and after decades of envisioning her perfect skincare line followed by another two years of product testing, this 30-year entertainment icon bottled her famed JLo glow to share with us mortals. JLo Beauty is a luxurious skincare line dedicated to shining from the inside out, spanning multitasking serums, hydrating creams, gel cleansers, masks, and daily skin nutrition supplements. Lopez also lets us onto a longstanding family secret weapon for blasting the signs of aging: olive oil. JLo’s products are bathed in her proprietary olive complex, a complex ionloving blend of squalane, fermented oil, extra-virgin olive oil, and olive leaf extract. jlobeauty.com

MIRANDA KERR KORA ORGANICS
This clean beauty brand by one of the world’s most recognizable supermodels quietly launched back in 2009, but slow start aside, KORA Organics is finally reaching peak momentum. Everything from the turmeric glow moisturizer and noni glow face oil to the night AHA resurfacing serum is certified organic, rare in a world saturated with buzzwords like “clean” and “sustainable.” Rose quartz, considered the universal stone of love, is a mainstay of the brand and sold with several of the pre-curated essentials sets. us.koraorganics.com

RIHANNA FENTY BEAUTY
In 2017, the Barbadian singer launched a “beauty for all” line of inclusive cosmetics, anchored by Pro Filt’R foundation in 40 different shades. Now available in 50 shades and counting, the foundation is joined by skin tints, cream blushes, bronzers, and highlighters. RiRi’s hot new release for 2021 is Gloss Bomb Heat Luminizer + Plumper. Last summer, Rihanna also cruised into the skincare industry with the release of Fenty Skin. The uncomplicated lineup includes a five-piece morning and night set – a cleanser, water-based pore-refining serum, moisturizer with sunscreen, recovery gel cream, and an eye cream. fentybeauty.com

KYLIE JENNER KYLIE SKIN
It should come as no surprise a member of the Kardashian/ Jenner royal family is on this list. The world’s youngest self-made billionaire capitalized on her signature pout with the launch of Kylie Lip Kits in 2015, and after selling out immediately she expanded the line to Kylie Cosmetics one year later, adding new shades of lip kits plus an eyeshadow palette. After pop-ups all over the country, collaborations with her famous half sisters, and the introduction of skincare products, Kylie’s beauty empire today is worth over $1 billion. kylieskin.com

CINDY CRAWFORD MEANINGFUL BEAUTY
The OG supermodel now 55 launched her skincare line back in 2004, and today the brand spans youth-enriching facial and body products like brightening eye masks and firming body hydration creams. Crawford’s newest endeavor is an age-combating hair care system that fights what Crawford calls the six signs of aging tresses by strengthening, smoothing, and softening, and increasing shine, resilience, and bounce for the perfect Cindy Crawford hair flip. meaningfulbeauty.com

ALICIA KEYS KEYS SOULCARE
In 2016, the soulful songstress famously swore off makeup in a public effort to “uncover” and challenge society imposed beauty norms for women. Five years later, the Grammy winner has relaxed her no makeup rule, but she remains a champion of embracing natural beauty, now evident in her new skincare line, Keys Soul care, which encourages wearers to nourish their minds and wellbeing as much as their skin. Developed alongside dermatologist Renée Snyder, the line includes all the basics all natural cleansers, creams, body oils, and balms plus a sage and oat candle and obsidian roller to enhance Keys’ suggested skincare rituals in the realms of meditation, comfort, harmony, and radiance. keyssoulcare.com