ROSÉ SEASON JUST GOT EVEN SWEETER WITH NEW ORGANICALLY SOURCED, SUMMERTIME APPROVED WINES FROM HOLLYWOOD SWEETHEART CAMERON DIAZ
BY AMANDA MCCOY
It was a shared affinity for wine and wellness that originally bonded actress Cameron Diaz and business powerhouse Katherine Power (co-founder of Who What Wear, among several other L.A.-based fashion and lifestyle businesses). As arbiters of all-natural skincare, toxin-free cleaning products, and organic eating, it seemed only natural for the duo to ponder the ingredients of their favorite daytime sippers, and as Diaz later said in a press interview for their new wine brand Avaline, they were galled with what they discovered.
“It starts in the vineyard, with the land, with how the grapes are cared for from the moment they come onto the vine,” the Charlie’s Angels star told In Style. “If you’re not drinking wine with organically grown grapes, you’re drinking pesticides it’s nothing you want inside of you.”
Because the wine industry is regulated by the TTB (the Alcohol and Tobacco Tax and Trade Bureau) rather than the FDA, winemakers aren’t required by law to disclose ingredients or nutritional information. So after years of research, Diaz and Power went to work to marry their mutual loves in a line of clean, transparently produced wines that are devoid of unwanted extras like concentrates or colors that can stain the drinker’s teeth and mouth.
Avaline – its moniker, derived from a baby naming site, means sensitive, humble, and lively hit the market last summer, just in time for prime rosé season. Each bottle of Avaline starts with grapes that are 100% sourced from organic certified vineyards in Spain and France. Many traditional filtration methods use egg whites, casein, or other animal-based products; thus to ensure Avaline is vegan friendly, its process uses Bentonite Clay, a naturally occurring, ultra-fine clay that binds to proteins in the wine, then is carefully filtered out to help maintain clarity.
The line spans an easy drinking white table wine, a French rosé, and a medium bodied red blend with notes of cherry and spice, plus two sparkling varieties one traditional white and a bubbly rosé. Bottles range from $24-26, and details about the winemaking process and each ingredient used (and why) are listed on the brand’s site.
Whether or not additive-free vino leads to fewer hangovers remains to be argued, but we’ll leave that for the reader to decide. avaline.com