FROM REALITY STAR TO BUSINESS MOGUL (AND FORBES’ YOUNGEST SELFMADE BILLIONAIRE IN 2019), KYLIE JENNER HAS PROVED TIME AND AGAIN THAT HER TALENTS EXTEND FAR BEYOND REALITY TV. MOST RECENTLY, SHE LAUNCHED A SOIRÉEREADY SELTZER LOADED WITH SUPERSTAR POWER – AND IT JUST DROPPED FRESH NEW FLAVORS FOR SUMMER
BY WILL HARRIS
Once upon a time, the KardashianJenner kids Kourtney, Kim, Khloe, Kendall, and Kylie – were known for being famous for, well, not really doing much of anything. Sure, they were reality TV stars, thanks to Keeping Up with the Kardashians and its retooled incarnation, The Kardashians, but besides that, what else had they actually done? That’s certainly changed, and in the case of Kylie Jenner, she’s managed to become a proper makeup mogul, thanks to her Kylie Cosmetics, which is worth somewhere in the neighborhood of $750 million, but rather than rest on her laurels, she decided in May 2024 to add “alcohol impresario” to her list of accomplishments with Sprinter Spirits.
Mind you, this wasn’t the first time Kylie had dipped her toe into the alcohol space, having teamed with her sister Kendall on 818 Tequila in May 2021. Sprinter Spirits, however, is all Kylie’s baby, and she’s been making the most of it, having just launched a new variety pack. Dubbed the Sprinter Palm Springs Pack, it includes four new flavors: Pineapple, Pink Lemonade, Mango, and Strawberry. This is in addition to the four-flavor variety pack that originally kicked off the brand, which consists of Black Cherry, Grapefruit, Lime, and Peach. (It’s worth mentioning that the Peach proved so popular from the get-go that it recently became the first single-flavor pack of Sprinter made available to consumers.)
“It has been so amazing to see the positive responses from day one to how delicious Sprinter tastes,” Kylie told Entrepreneur. “It is the best-tasting vodka soda on the market, and we’ve gotten such an overwhelming response to how juicy and true-to-fruit it is.”
The reason for that “juicy, true-to-fruit” taste is simple: the 100-calorie, 4.5ABV beverage blends its premium vodka and sparkling water with real fruit juice.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails,” Jenner told Rolling Stone, adding that it “is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot.”
“I wanted to make a vodka soda that was fresh, juicy, and bold, but also was in a can so it was the perfect drink you could enjoy in the park with friends, relaxing by the pool, or pre-gaming for a night out,” Kylie continued. “I am so proud of Sprinter – it’s my first company in the spirits space, and it’s been an incredible journey to develop it.”
“One of the big pushes from Kylie was to make it super high quality, true to the fruit,” said Mike Novy, CEO of Calabasas Beverage Company, which distributes Sprinter. “We didn’t want artificial. Consumers are more discerning in terms of flavor profiles, which is a dynamic that’s happened in almost every alcohol category.”
As far as its popularity goes, Sprinter rolled out with 140,000 cases in its first month and made its debut as a beverage option at last year’s Coachella, which is a pretty high-profile way to kick things off. But, hey, would you expect any less from Kylie Jenner?
Sprinter