Max Mara translates cool into cloth with a Spring/ Summer collection cut with mathematical precision, while PUMA joins forces with Formula One to serve up some speedy sartorial thrills. Top it all off with sun-sational hats full of main character energy, and you’ve got a season of wardrobe collectibles to have and to behold
by Archana Aithal Ros
BRIM AND PROPER
From a bold graphic number to a vision in raffia, these statement hats not only block the sun but ensure you’re the one everyone’s eyeing.
Eugenia Kim Sunny Striped Straw Large Brim Hat
This hypnotizing striped topper, crafted from paper, polyester, and polypropylene, offers UPF 30+ protection, a round crown, and flat wide brim, plus a 14K gold logo plate for a touch of luxe. $425, bergdorfgoodman.com
LaDoubleJ The Sun Hat
Hand-woven raffia gets a Riviera upgrade with an uber-wide statement brim, lending a fresh take on a classic style with a detachable printed tie that can be left loose or looped under your chin. $270, ladoublej.com
Isabel Marant Delya Hat
The kind of hat you borrow once and never give back, this cotton bucket style nails laid-back cool with its bandana print, braided tie strings, and subtle tone-on-tone Isabel Marant logo that whispers demure and classy. $275, isabelmarant.com
LINEAR LUXE
Mathematicians rarely grace the fashion moodboard. They’re more likely to be found scrawling proofs than inspiring sartorial aesthetics. But leave it to Max Mara, the venerable Italian label synonymous with precision tailoring and intellectual chic, to rewrite the formula. For Spring Summer 2025, the Italian luxury house directs its attention to Hypatia of Alexandria, a 4th-century philosopher, astronomer, and mathematician whose legacy lies in logic, learning, and fierce independence. She’s not your usual fashion muse, but that’s exactly the point. This collection isn’t about soft romance or whimsical nostalgia, but rather about calculated beauty, fashion as a form of architectural logic. The result? Tailoring that thinks. A wardrobe that feels like a theorem solved in silk and poplin. A trigonometrical twist is explored in the cuts: angles, planes, and lines that look like they were plotted before they were sewn. A re-engineered shoulder that’s sharp, square, and narrow brings a new kind of power to suiting. The palette in rich neutrals takes cues from the science lab, where crystalline white, copper oxide, delphinium blue, and silver nitrate echo both chemistry and geometry in a delicate dance between form and formula. maxmara.com
F1 Racing Men’s Jacket
Channel your inner Lewis Hamilton in this lightly padded, quilted jacket in blue and white polyester, kissed with iconic epaulettes, piping details, and zipped pockets. $160
Men’s Woven Shorts
In a pulsating Ferrari red, these relaxed f it shorts feature the sleek PUMA Cat logo and an elevated F1 logo, with two-tone piping on the side pocket to bring trackside energy to your summer wardrobe. $55
F1 Men’s Graphic Tee
Made from super-soft 100% cotton, this relaxed fit crewneck T-shirt marks 75 years of Formula One and is packed with nostalgic track graphics. $50
VICTORY LAP
Fueled by a shared need for speed, PUMA and Formula 1 are cruising in the same lane, forming the most organic alliance on the grid. With a motorsports legacy dating back to the mid ‘80s, crafting fireproof overalls, race boots, and high-performance gear for some of the sport’s greatest drivers, PUMA now takes the pole position as the official supplier of uniforms for all F1 personnel. The brand shifts into a bold new gear in fanwear too, offering global access to team merch, replica kits, and special edition drops both online and in select stores, bringing fans closer to the action, one lap at a time. Skim through our standout picks where high-performance style meets next-gen fanwear, engineered to match the speed, adrenaline, and precision of Formula 1.