With more than three million square feet of high end retail, multi sensorial entertainment, and exceptional gastronomical fare, American Dream lures us out of our pandemic induced hibernation for an out-of-this-world spatial experience
by ARCHANA AITHAL ROSE
From the Brooklyn-born pizzeria Best Pizza and Texas pitmaster Michael Rodriguez’s House of ‘Que to the bustling restaurant and bar Yard House (featuring a sprawling selection of micro-craft brews on tap), the eateries at American Dream run the gastronomical gamut. For an elevated dining experience, Carpaccio serves a robust menu of luxe Italian staples, including a decadent seafood soirée with caviar and oysters, while the lively 1St RND is a casual but delicious one-stop-shop for everything beers, burgers, and sports.
Adrenaline junkies, rejoice! American Dream is home to the world’s tallest and longest spinning rollercoaster (housed within the massive Nickelodeon Universe Theme Park), the award-winning DreamWorks Water Park featuring luxury skyboxes designed by New Jersey native Jonathan Adler, The Rink an NHL-regulation sized ice rink, black light mini golf, a LEGOLAND Discovery Center outfitted with 4-D cinema, and a TilT museum designed by Tracey Lee Stum with mind-bending, interactive 3-D art pieces. As if these superlatives weren’t enough to satisfy any visitor, American Dream plans to add Dream Wheel, a 300-foot-tall observation wheel with 360 views of the NYC skyline, Hudson River, and Meadowlands, along with a 40,000-square-foot indoor Skip Barber Racing go-kart experience in the near future.
Lined by designer stores like Dolce & Gabbana, Ti any & Co., Saks Fifth Avenue (the only in NJ!), Saint Laurent, Mulberry, Alexander Wang, and more, The Avenue at American Dream’s upscale retail offerings may give Manhattan’s famed Fifth Avenue a run for its money. For fans of contemporary fashion and beauty, the extensive shopping spans everything from Zara to Lululemon, Aritzia to Sephora. But The Avenue’s true pièce de résistance at almost twice the size of its flagship enterprise in NYC is a two-story, 8,000-square-foot townhouse dedicated to the House of Hermés. The space beckons patrons with an inviting vision in monochrome, complete with the atelier’s signature motif inlaid in mosaic on stone floors, plus a grand architectural staircase.
1 American Dream Way, East Rutherford, NJ 07073
833.263.7326 / americandream.com