Hungry to brand feminine iconography for the Millennial age, this model and stylist produced a line of versatile and functional pieces, but with no shortage of sex appeal

by Tiffany Press

On the list of most overheated terms of the millennium, most would agree “it girl” ranks high—implying at once too little and too much. In its most basic definition, the phrase means a woman who has gained a level of public attention based on a series of “X” factors. Brandi Howe, for example, has all its markers…the looks, the circle of fab friends, and the following. A surface observation of Howe, in fact, can quickly lead to life envy.

In a society consumed by social personalities, we may expect for said “it girls” to assimilate to their role and do little else with their influence but live grand, which is why Howe’s level of authenticity and talent is that much more impressive. She is somewhat of an anagram; puzzle pieces that create an unlikely story that ultimately managing to tell a talk of a look and universe all her own.

Howe began her line, Bowenero, after years of industry experience as a model and stylist. Equipped with a first-hand perspective on the business, and from multiple views, she was able to parlay her knowledge of the fashion machine to create her own market voice.

Now a stylist favorite, Bowenero is consistently used as a resource for statement-making shoots that create a look in one fell swoop. What stands out most when one looks at a Bowenero piece? It varies with every wearer’s individual point of view; but the clothes make the eye travel.

First, there is the expert geometry and shine—an armor like design that is also shockingly wearable. Perhaps, however, the most interesting element to the Bowenero style is a novelty that doesn’t grow stale. (Oftentimes, when a piece or collection of pieces is so specifically identifiable, it can live a short lifespan.)

The precision-cut leather dresses and tops are not only fluid in their interpretation, but literally reversible—every piece created with multi-purpose function. And the signature chevron chain-link detail that is prevalent in much of Howe’s work has also seen itself manifested in more mainstream brands, specifically in its uniquely constructed feel of industrial Aztec, a style that is difficult to encapsulate but has caught fire among photographers. There is simply no need for a trained eye to have difficulty recognizing the novelty and sexuality of Bowenero.

Howe, put simply, has created a brand that encourages creativity—and the volume of ways to wear and interpret it is limitless.

Bowenero
bowenero.com