MEN’S SOFT-COLORED APPAREL IS DISRUPTING THE NORM WITH AN ELECTRIFYING MIX OF SOFTNESS AND SWAGGER. SHADES LIKE ICY LAVENDER, BLUSH PINK, AND SEAFOAM GREEN ARE BURSTING ONTO THE SCENE, CHALLENGING THE GRITTY, MONOCHROMATIC MACHISMO OF YESTERYEAR. PASTELS ARE THE NEW POWER MOVE, GENTS, FUSING CLASSIC CHARM WITH UNFETTERED CONFIDENCE FOR SOFTNESS THAT STANDS OUT
BY CHRISTINE CIPOLLA
Bugatchi Johnny Sweater
Like a cool scoop of minty ice cream, this short-sleeve polo is perfect on a warm night. Crafted in Italy from 100% organic cotton, the comfy design features a color-blocked motif in a subtle, breath able textured knit. Its clean lines and structured collar offer a polished yet casual aesthetic. $250, bugatchi.com
Brioni Meribel Jeans
Sophisticated and nonchalant, these regular fit, five-pocket jeans in baby blue can be worn casually with a tee or stepped up with a jacket. The slightly stretchy bottoms flaunt steel buttons and rivets, a branded leather label, and a metal B logo on the back pocket. $895, garmany.com
Missoni Crewneck Top
Zigzag embroidery runs through this peach-hued slub cotton and linen blended shirt with a fluid and natural movement. The regular fit offers versatility, while the contrast between the raw fabric and refined embroidery plays with textures and breaks traditional clothing codes in the coolest of ways. $410, missoni.com
Paul Stuart Summer Jacket
Elegant and ready for your next swanky dinner party, this exclusive cashmere plaid jacket is an instant summer icon, designed to present a natural fit and immaculate lines. Pair it with solid trousers and a featherweight sweater, or lean classic with a crisp white button-down and tie. $3,495, paulstuart.com
Brunello Cucinelli Faux Layer Tee
Easy tees are must-have summer staples, and this version is prime for picking. Cut from cotton into a familiar short-sleeve silhouette, the tee highlights a contrast color insert peeking out at the edges of the neckband, sleeves, and hem, lending a flowing mock layered effect. $560, garmany.com
Polo Ralph Lauren Salinger Shorts
Based on an archival pair from the early ’80s, these classic straight fit chino shorts are garment-dyed and washed, offering a fresh lived-in look from day one. We recommend investing in one of every color for summer. $148, neimanmarcus.com
Peter Millar Voyager Quarter Zip Sweater
Unbelievably soft and easy to layer, this pullover yields a flawless balance of loft and lightness. Starting with a 70/30 cashmere-silk yarn from one of Italy’s finest mills, the lavender top is knit in a three-season weight with an intricate honeycomb stitch and saddle style shoulder $550, petermillar.com
Thom Browne Funmix Shirt
The designer continues to innovate the modern everyday uniform by reimagining pieces such as this classic Oxford shirt, aptly named the Funmix. Cut from cotton, the short-sleeved design is adorned with a multicolored array of gingham checks. $490, farfetch.com