FROM BRAIN-BOOSTING SUPPLEMENTS AND HAIR-CARE HEROES TO SKINCARE SECRETS THAT PROMISE AN OSCAR WORTHY SHINE, INTRODUCING THE LATEST IN CELEBRITY BACKED BEAUTY AND WELLNESS OFFERINGS FOR A RED CARPET SUMMER

BY AMANDA McCOY

JOHN LEGEND

Loved01

Noticing a gap in the industry, the sultry crooner launched his skincare line in early 2023, catering specifically to deeper skin tones. The collection spans cleansers, moisturizers, and shaving essentials, all formulated to address the needs of melanin-rich skin, which tends to have a lower pH level and loses moisture at a faster rate. Think pre-moistened wipes, cleansing bars, lotion-like washes, face and body oils, toning mists, and shave creams all loaded with organic goodies like shea butter, rosehip and sea buckthorn oils, chamomile, and lavender. loved01.com

GWYNETH PALTROW

GOOD.CLEAN.GOOP

First launched in 2008 out of Paltrow’s London home in 2008 as a humble newsletter, Goop has since grown into one of the most well-known wellness and lifestyle brands on the planet, making headlines over the years for its “new age” advice that often challenged norms and brought taboo topics into the mainstream conversation. Controversy proved to be rocket fuel for the brand, still going strong 15 years later with a valuation of $250 million. Last year, Paltrow launched a spin-off line of skin, body, hair, and wellness products, dubbed good.clean.goop. The lineup features a range of irritant-free exfoliants, cleaners, toners, shampoos, body oils, and moisturizers, plus daily chews to boost everything from skin health and mood to libido. goodcleangoop.com

RIHANNA

FENTY HAIR

Just this June, the Barbadian superpower added yet another brick to her wildly successful empire with the introduction of Fenty Hair, a subset of her $2.8 billion beauty brand. Dubbed a “new era of repair,” the line features strength-boosting saves like deeply nourishing shampoos and conditioners, heat protectants, tools, gels, and treatments, plus styling tips for every hair texture and cut. Shoppers can also browse pre-curated bundles for different #hairgoals and needs. fentybeauty.com

CHRISTINA AGUILERA

PLAYGROUND

The multi-Grammy-winning singer joined forces with a team of powerhouse girl bosses (including a pair of Fortune 500 beauty execs, a board-certified OB/GYN, a mental health expert, and leading “sexpert” and podcast sensation Emily Morse) to launch Playground, a sexual wellness brand aimed at empowering women. All products were designed to enhance the female experience, each infused with non toxic ingredients like ashwagandha, black cohosh, vitamin E, and clean fragrances. Think intimacy oils and water-based lubricants laced with notes of champagne, rose, coconut, and sandalwood. helloplayground.com

VANESSA HUDGENS 

KNOW BEAUTY

Rather than offering a line of serums, salves, and shampoos to address skin and hair issues like dryness, breakage, and dullness, this beauty and wellness brand from the High School Musical breakout star goes straight to the source, tackling one of the most commonly overlooked assailants – water. Know Beauty boasts a variety of advanced water filtration systems for the shower and sink, as tap water is often packed with minerals and chemicals that can damage the hair and skin, causing breakouts, brittleness, fine lines, and even hair loss. She also has two facial mask offerings: the Glacial Bay Clay mask to tighten pores and restore radiance, and the Arctic Gold Vitamin C mask to improve texture and reduce dark spots. knowbeauty.com

ASHLEY TISDALE

FRENSHE

Inspired by her personal self-care journey (which, she shared, was often fraught with questions, confusion, and anxiety), the former Disney Channel starlette launched this community-based platform with a goal to uncomplicate the world of wellness. The blog features a collection of essays offering guidance and personal experiences across a range of lifestyle, wellness, interior design, and beauty topics, from tips on managing anger and product recommendations to how to throw an epic dinner party. In 2022, Being Frenshe debuted, a lineup of approachable, mood-boosting body and bath care products that each ring in at $17 or less. frenshe.com

BEYONCÉ

CÉCRED

Deeming any 12-month period as a “banner year” for the 29-time Grammy winner is practically boilerplate at this point, but 2024 is clearly a year of new challenges. In addition to dropping a full fledged country album, Queen Bey also launched a haircare brand. Cécred was teased last May, when Beyoncé detailed her inspiration for the line in a social media post, noting, “How many of you knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon.” The product line officially went live this February, spanning shampoos, conditioners, treatments, stylers, and accessories. cecred.com

SCARLETT JOHANSSON 

THE OUTSET

Though backed by two of the biggest names in the entertainment and business realms (Johansson’s partner is Kate Foster, a wildly successful beauty entrepreneur), this skincare set was born from the duo’s lifelong struggles with sensitive skin. “For years, I wouldn’t leave the house without concealer on,” noted The Black Widow star. “It was an endless cycle of dryness and breakouts and irritation, and the products that were supposed to fix my skin just made it worse. Too many harsh active ingredients were damaging my skin barrier. When I simplified my routine and nurtured my skin with moisture every day, my skin transformed. That’s why I created The Outset.” The brand’s bread-and-butter product is the Daily Essentials Regimen bundle, a tri-step routine including an antioxidant cleanser, collagen prep serum, and daily moisturizer. theoutset.com

WILL SMITH

OURA

He might not be the face of Oura, but the Philly-born actor saw the incredible potential of the Finnish sleep tracking wearable that’s as sleek as it is smart after its 2015 debut and invested millions through his venture capital firm Dreamers VC. Oura, now valued at $2.5 billion, has become one of the most successful health trackers in the ever-swelling market. Its simple design presents like a handsome accessory, and it packs a wealth of sensors to provide personalized guidance for better sleep and physical activity. It’s far from Smith’s only wellness investment; the Bad Boys star has pledged stakes in the intelligent fitness system Tonal and BioBeats, a platform for mental health. ouraring.com

KATE HUDSON

INBLOOM

From Instagrammable athletic wear to smooth-sipping vodka cut with alkaline water, the Golden Globe winner has an impressive roster of health-minded business ventures. In 2020, she launched In Bloom, an all-natural supplement brand to support the three Bs: beauty, brains, and body. “This brand of supplements is something I’ve wanted to do for a very long time,” she told Refinery 29 during the product’s launch. ”I’ve always hated taking pills, so I knew I wanted to create a powder without synthetic additives, using only premium ingredients.” The packaging is classic Hudson: chic and colorful, and the blends are filled with whole-food ingredients like ashwagandha, amla berry, lion’s mane, leafy greens, and more. This year, the brand secured a major partnership with unsurprisingly Whole Foods, available in 450 market locations nationwide. tobeinbloom.com