From longevity supplements and mood-boosting elixirs to luxury home fragrances and clean beauty breakthroughs, the latest celebrity-founded wellness brands are bringing Hollywood’s healthiest habits home this summer.
BY INDUSTRY STAFF
Body & Soul
Kourtney Kardashian — Lemme
For years, Kourtney Kardashian’s Poosh platform has been turning wellness into a full-time lifestyle, so Lemme is a fitting next chapter. The oldest of the Kardashian siblings teamed with seasoned entrepreneurs Simon Huck and Nir Liberboim on the supplement brand, featuring a lineup of brightly colored vegan gummies to tackle everything from stress management and digestive support to sleep, metabolism, hair growth, and skin health. Every formula is developed alongside physicians and scientists while avoiding the yucky stuff (artificial sweeteners, synthetic colors, gelatin, and high-fructose corn syrup). The playful branding may lean candy shop, but the formulations feature powerhouse ingredients like ashwagandha, biotin, elderberry, magnesium, and clinically studied botanical extracts.
Bella Hadid — Kin Euphorics
Cocktail culture is evolving, and Bella Hadid is helping lead the charge. The supermodel joined Jen Batchelor’s Kin Euphorics as co-founder and partner after embracing a lifestyle centered on mindfulness, balance, and spirits-free socializing. Kin crafts mood-boosting bevvies with adaptogens, nootropics, botanicals, and amino acids – sans alcohol. Drinks like Kin Spritz, High Rhode, and Actual Sunshine combine rockstar ingredients like L-theanine, GABA, rhodiola, reishi mushroom, and citrus botanicals to encourage calm focus or gentle energy without the crash. As the sober-curious movement continues to gain momentum, Kin has become one of its defining brands, proving that happy hour doesn’t necessarily require booze to feel celebratory.
David Beckham — IM8
David Beckham has spent decades treating his body like a high-performance machine, so it was only a matter of time before the global sports icon entered the wellness arena. Rather than slapping his name on another celebrity supplement, Beckham joined forces with scientists, physicians, and longevity experts to launch IM8, a premium daily health system built around the idea that optimal performance begins long before you step onto a field or into the gym. The brand’s hero product, Daily Ultimate Essentials, combines more than 90 functional ingredients – including adaptogens, probiotics, vitamins, minerals, antioxidants, and superfoods – into a once-a-day powder designed to support energy, cognition, immunity, recovery, and healthy aging. Since IM8’s launch in late 2024, several elite athletes have joined the movement, from NBA superstar Giannis Antetokounmpo to four-time Grand Slam champion Aryna Sabalenka.
Courteney Cox — Homecourt
Few celebrities have embraced homemaking quite like Courteney Cox. After years of sharing her love of organizing, decorating, and cleaning on social media, the actress transformed that passion into Homecourt, a luxury homecare collection that elevates everyday chores into small rituals of self-care. The line includes surface cleaners, dish soaps, hand washes, candles, room deodorizers, and hand creams, all infused with sophisticated fragrances developed by luxury perfumers. Billed as beauty products for the home, the formulas feature delicate bouquets of cedarwood, neroli, bergamot, jasmine, and smoky woods. But don’t let the fancy ingredients fool you; these are cleaning and body-care powerhouses. Cox’s philosophy is simple: the spaces we inhabit influence how we feel. For her, cleaning isn’t a chore, but a ritual, and while some of us may never find scrubbing a kitchen sink joyous, notes of sweet cardamom and white leather might help.
homecourt.co
The Faces of Wellness
Celebrity startups may be booming, but plenty of Hollywood heavyweights are lending their star power to established beauty and wellness brands, too. From collagen supplements to cutting-edge aesthetic treatments, these A-listers are helping shape the products and procedures everyone’s talking about.
Marisa Tomei — Terra Mare
The Oscar winner has long embraced a holistic approach to health and aging, making Terra Mare a natural extension of her personal philosophy. Inspired by the restorative rhythms of the Mediterranean lifestyle, the wellness brand blends marine ingredients, botanical extracts, and thoughtfully sourced nutrients into products that nourish both body and mind. The emphasis here is on balance, longevity, and daily rituals rooted in nature. Think mushroom-rich superfood supplements made with Sicilian blood oranges, African Baobab, Acacia Gum, and wild-caught marine collagen to get the body moving in the morning, while a skin-loving blend of amino acids, hyaluronic acid, and plant antioxidants has its sights set on sagging skin, laxity, and the inevitable volume loss that increases with the number of candles on your birthday cake.
Dwayne Johnson — Papatui
This issue’s coverman has spent a lifetime in the gym, but Papatui wasn’t made solely for bodybuilders. Fittingly named after the Samoan word for “rock,” the affordable grooming and wellness brand was created for everyday men looking to simplify their routines. Johnson worked closely with product developers for years, testing formulas himself before launching a lineup that spans body washes, deodorants, tattoo balms, shampoos, colognes, and skincare studs. Johnson has repeatedly emphasized that self-care isn’t about vanity, but confidence, discipline, and showing up as your best self, whether you’re donning a 40-pound prosthetic bodysuit on the set of Moana or simply hitting the golf course with your work buddies.
Salma Hayek — Ultherapy Prime
The Oscar nominee turned to the ultrasound skin-lifting treatment in 2025 to combat “turkey neck,” and she was so sold that she officially became the device’s first global ambassador later that year. The noninvasive procedure stimulates the body’s natural collagen production to lift and tighten the brow, jawline, neck, and décolletage without surgery or downtime.
Jennifer Aniston — Vital Proteins
Long before collagen became a household buzzword, Jennifer Aniston was stirring collagen peptides into her morning coffee. As Vital Proteins’ longtime chief creative officer and ambassador, she champions daily collagen supplementation to support healthy skin, hair, nails, joints, and bones.
Skin & Scalp
Shakira — Isima
Shakira’s flowing waves are every bit as iconic as her signature hip walk, but behind the spotlight lay years of firsthand frustration with finding products that addressed the realities of textured, color-treated, and frequently styled hair. Enter Isima, the global superstar’s science-backed haircare line built around the idea that every head of hair is unique. Rather than categorizing consumers by curl pattern or ethnicity, Isima focuses on the biology of the scalp and hair fibers, offering targeted formulas that nourish, strengthen, hydrate, and repair. A mix of mighty actives like Nonapeptide-3 and hemisqualane join forces with natural Latin American botanicals like cupuaçu butter, passion fruit oil, and maca root extract in the sleekly bottled collection of shampoos, conditioners, masks, scalp treatments, and styling essentials.
Sabrina Carpenter — Redken
Known for her glossy blonde locks, the Grammy-winning pop sensation joined Redken as its first-ever global ambassador in 2024, bringing her signature style to one of the industry’s most respected professional haircare brands.
Ali Larter — SkinCeuticals
After two decades as a SkinCeuticals loyalist, the actress and wellness advocate was knighted as a global brand ambassador for the cult-favorite American skincare brand this July.
Kendall Jenner — Anua
When one of the world’s biggest supermodels puts her stamp of approval on a skincare brand, people notice. As the face of Korean beauty favorite Anua, Jenner has helped shine a global spotlight on its minimalist, barrier-first approach.
Madonna — Kiko Milano
As global ambassador, the Queen of Pop is bringing her unmistakable confidence to the Italian cosmetics brand famed for its fashion-forward makeup, vibrant pigments, and runway-inspired collections.
Taraji P. Henson — TPH by Taraji
Scalp care might be all the rage these days, but Taraji P. Henson was mixing treatments in her own kitchen long before head spas took over TikTok. Years of protective styles, wigs, and long hours on set taught the Empire star that healthy hair begins with a healthy scalp, an idea that sparked TPH by Taraji. The collection combines salon-quality haircare with targeted scalp treatments, from exfoliating cleansers and refreshing serums to nourishing conditioners and styling products designed for every texture and curl pattern. Clever packaging, including applicator nozzles that reach beneath braids, reflects Henson’s firsthand understanding of textured-hair maintenance. The line has since expanded into body care while remaining rooted in its original mission: making self-care accessible, effective, and joyful.
Brad Pitt — Beau Domaine
The Academy Award winner is one of only four men to be named People Magazine’s Sexiest Man Alive twice, and at 63, he’s only aged like a fine wine. So fine, in fact, that he released a skincare brand powered by the leftover grapes of a legendary French winery. Developed alongside the renowned Perrin family of Château Beaucastel in France, Beau Domaine is the culmination of years of research into the remarkable regenerative properties of the grapevine. The collection harnesses ingredients extracted from vine shoots, grape skins, and seeds – byproducts of winemaking that are rich in compounds that help defend skin against environmental stressors while fostering a red-carpet complexion.
Issa Rae — Sienna Naturals
Few entrepreneurs understand textured hair quite like Issa Rae. As co-owner of Sienna Naturals, the writer, producer, and actress has helped shape a clean beauty brand centered on curls, coils, and waves. Founded with a commitment to plant-powered ingredients and science-backed performance, Sienna Naturals formulates shampoos, conditioners, leave-in treatments, scalp oils, and styling products that strengthen hair without relying on harsh chemicals or heavy buildup. Ingredients like baobab oil, coconut, castor oil, aloe vera, and botanical proteins pamper each strand while supporting scalp health and moisture retention. Rae has often spoken about the importance of creating products that celebrate natural texture rather than trying to change it, and that philosophy resonates throughout the collection.
