HOLLYWOOD A-LISTERS HAVE BEEN DRESSING TO THE NINES ON THE RED CARPET SINCE THE DAWN OF CINEMA, BUT MANY HAVE TAKEN THEIR FERVOR FOR FASHION TO THE NEXT STEP, DESIGNING STELLAR STYLE COLLECTIONS THAT REFLECT THEIR OWN PERSONAL TASTES, FROM HIGH-END LUXURY TO LAID-BACK LEISURE. HERE’S A PLATTER OF MANY OF THE MOST SUCCESSFUL FASHION LABELS WITH CELEBRITY FOUNDERS

BY ELIZABETH HAZARD AND AMANDA MCCOY

KANYE WEST YEEZY
The controversial star has embarked on many music collaborations over the years, but his recent fashion collabs have made headlines and led to record-breaking sales for some already-established fashion brands. In 2009 West became the first non-athlete to sign a deal with Nike, and Air Yeezy was launched. In 2013 the rapper fashion designer took his Yeezy brand to Adidas, where it has retained great success, appealing to the masses of celebrities and fans alike. The hard to come by pairs of the sneakers are sold for exorbitant prices. Six collections of Yeezy clothing soon followed on the success of the footwear. In 2021 West signed a ten-year deal with Gap. The first piece to debut from the collaboration was a seamless blue down jacket. It sold out immediately. Critics and fans alike, nobody can deny West’s creative energy and ability to push the envelope. And in a headline shocker, West recently told Bloomberg it was time “to go it alone” and dissolve his corporate partnerships. We’ll see how that plays out. yeezysupply.com

KHLOE KARDASHIAN GOOD AMERICAN
Billed as the world’s first truly inclusive fashion line, Good American was born out of an adoration for all female forms, bodies, and most the inclusively curves. Founder Khloe K. has long been an advocate for body positivity, and her denim-heavy line of jeans, jumpsuits, sweats, swimwear, shoes, and more is available in sizes 00-24. Denim is the brand’s lifeblood, available in a sexy array of styles, from corsets and crops to vests, bralettes, bodysuits, and decorum-defying two-piece sets. Fans can also sign up for Good Squad, a lifestyle community that delivers expert-curated career advice, personalized wellness tips, and daily support and affirmations. goodamerican.com

LAUREN CONRAD LC LAUREN CONRAD APPAREL
The reality TV starlet turned business powerhouse has built a lifestyle empire over the last decade. She’s an award-winning novelist, philanthropist, home décor designer, and established fashion designer with two labels: LC Lauren Conrad Apparel for women, and her most recent line, Little Co. by Lauren Conrad for babies and toddlers. The former drops new mid-end styles every month on Kohl’s, spanning genres from work to whimsical weekend-wear. Her collections fall heavily in the wholesome category, characterized by billowy tops, floral appliques, classic prints, flowy dresses, tailored blazers, et al. She also has a Mommy & Me collection to rock twinning looks with the little ones. laurenconrad.com/apparel

SARAH JESSICA PARKER SJP
The Sex and the City alum has long been a source of style inspiration on and off the screen, unafraid of color and sparkle and obsessed with everything happening below the ankles. In 2014, the Emmy winner launched her statement footwear label, dubbed SJP, a candy-colored parade of sequins, highlighter hues, and sky-high silhouettes, all handmade in Italy. It’s a line t for Carrie Bradshaw: think fuchsia pointed toe pumps with black lace bows, hot pink stilettos bedecked with oversized rhinestones, and all-over glitter slouchy boots inspired by the glitz and glamour of Studio 54. Today, the collection includes a mix of evergreen mainstays and limited releases, plus accessories and gifts that span everything from candles and carry-ons to beach towels and stationary sets. sjpbysarahjessicaparker.com

REESE WITHERSPOON DRAPER JAMES
America’s sweetheart, favorite book club member, and female empowerment icon is also a style maven, having launched her classic Americana fashion line and lifestyle brand Draper James in 2015, named for her grandmother, Dorothea Draper, and her grandfather, William James Witherspoon. The brand’s aesthetic is quintessentially Reese, spanning Southern-inspired separates and dresses, cozy loungewear and pajamas, and tasteful, pastel-tinged swimwear, plus a range of home products like floral napkins, colorful table runners, adult and child aprons, buy duvets, and more. More recently, Witherspoon and team have expanded the collections to be more inclusive with extended sizing and maternity options. draperjames.com

PHARRELL WILLIAMS BILLIONAIRE BOYS CLUB
The sleek crooner has no doubt put his mark on the music industry with his award-winning contributions and smash hits, but the multi-hyphenate is creating hits in the fashion realm, too. His Billionaire Boys Club is a globally recognized lifestyle clothing and lifestyle brand launched in 2003 whose ethos melds street wear with luxury. The brand has deep ties to philanthropy and gives back to countless causes in the community. The recording artist, producer, songwriter, designer, and philanthropist also has a recent collaboration with Adidas. Adidas Originals X Pharrell Williams seeks to meld fashion, design, and functionality to create quality, everyday pieces. Pharrell is also the founder of the skincare line Humanrace, proving that his creativity has no limits. bbcicecream.com

VICTORIA BECKHAM VICTORIA BECKHAM
The British designer may have first come into our lives as Posh Spice, but Victoria Beckham has proven her power in the world of fashion far exceeds her days as a pop star. Founding her eponymous label in 2008, she serves as the brand’s creative director and incorporates her personal style and influence. Key pieces, precise tailoring, and versatile designs are the signature of the line. Not just another celebrity brand, Victoria Beckham has been awarded the title of Best Designer Brand and Brand of the Year at the British Fashion Awards. In 2019 the designer launched Victoria Beckham Beauty, furthering her undeniable footprint in the world of fashion and beauty. us.victoriabeckham.com

JESSICA SIMPSON JESSICA SIMPSON COLLECTION
The Texas native may have faced her fair share of criticism over the years, but this former pop sensation and boy bander wife is laughing her way to the bank these days with her self-made success as retail entrepreneur. From clothing, shoes, jewelry, beauty products, handbags, and more, it seems there’s nothing that won’t sell with a Jessica Simpson tag attached to it. To date her retail empire has generated more than $1 billion in revenue. In 2021 Simpson paid $65 million to reacquire her brand from other stakeholders and take ownership back in her own hands. jessicasimpson.com

GIGI HADID GUEST IN RESIDENCE
The supermodel is proving she’s not just another pretty face on the runway with the recent announcement of her own knitwear line Guest in Residence. Giving herself the title of founder and creative director, this is not the first time Hadid has jumped into the pool of fashion design. She recently released a swimwear collection with Frankie’s Bikinis and has collaborated on lines with brands like Tommy Hilfiger, Vogue Eyewear, and Reebok before as well. is will mark the first time the 27-year-old will be at the helm of her very own label. In a recent interview with Vogue, Hadid said in regards to the new fashion endeavor, “Working on my clothing line has been incredible because it’s a different setting, where I get to be involved in team building.” guestinresidence.com

DRAKE OVO
The Canadian rapper and ladies’ man jumped into the fashion game in 2020 with his line October’s Very Own (OVO). Since its launch, OVO has collaborated with several heavy hitters in the worlds of art, sports, entertainment, and business: Mike Tyson, Keith Haring, Porter, Disney, Playboy, and others have collaborations with the rapper’s menswear brand. Hoodies, tees, shorts, sweats, hats, totes, socks, and jerseys fill out the fashionable line that’s completed with a signature owl logo emblazoned on each piece. us.octobersveryown.com

KIM KARDASHIAN SKIMS
Kim K. is not one to turn down an opportunity to expand her brand, so it was no surprise when the reality star turned-mogul launched SKIMS, the “solutions-oriented brand creating the next generation of underwear, loungewear, and shape wear.” Kardashian set out to create something for everybody when she herself discovered a lack of options when it came to color, support, and coverage for different body types, sizes, and tones. The brand focuses on inclusivity and body positivity. At the beginning of 2022 the three-year-old company was valued at $3.2 billion. Kardashian ka-ching!

KYLIE JENNER KYLIE SWIM
She might be the reigning queen of beauty as the founder and owner of uber successful Kylie Cosmetics, but the fierce twenty something is no stranger to fashion. The reality show starlet has followed in the footsteps of older sisters Kim and Khloe with her eponymous swimwear line Kylie Swim. In 2021 she launched the line after much anticipation. True to form, the capsule collection features attention seeking, daring cuts and bold colors, mirroring Kylie’s own personal, provocative sense of style. The collection includes swimwear for both mom and their little ones, complete with both Kylie Swim and Mini Swim. kyliejenner.com

GABRIELLE UNION GABRIELLE UNION AT NEW YORK AND COMPANY
In addition to a thriving hair care brand formulated for afro-textured locks, the ‘90s teen movie icon is also a seasoned fashion designer with New York & Company. She first partnered with the womens wear retailer in fall 2017, and her capsule collection garnered instant praise for its inclusivity and cheerful aesthetic. In September 2021, after Saadia Group purchased the retailer (the cocktail of the pandemic and decline of in-store shopping was hard on New York & Company, and the brand led for bankruptcy in 2020), the store tapped Union once again to relaunch her namesake label, hoping to garner the same buzz and success as her initial release. It worked. Union’s collection spans smart suiting, playful resort wear, chic dresses, and versatile separates in sexy yet subdued cuts, contemporary patterns, and a wide range of fabrics. nyandcompany.com/gabrielle-union

OLSEN TWINS THE ROW
Unlike many Hollywood stars turned business moguls, the country’s most famous set of twins didn’t want to attach the Olsen name to their flagship label when it was launched in 2006. The sisters had sold clothing before, but The Row would be a high-end line geared toward an affluent buyer with exceptional sartorial taste. While the Full House stars enjoyed wildly successful acting careers (even before they could speak), they later said fashion design was their true calling. Their label, featuring elevated cuts in rich fabrics like Italian silk, grade A cashmere, mohair, and virgin wool, went on to nab critical acclaim and won a stack of awards from the Council of Fashion Designers in America. The Row comprises styles for men and women, from power suits and suede sneakers to contemporary trench coats and leather totes. therow.com

EMILY RATAJKOWSKI INAMORATA
In 2017, the wildly successful swimwear model took her penchant for bikinis beyond the ‘Gram and billboard campaigns to design her own collection of barely there one- and two-pieces. Two years later, she threw apparel into the mix with a buoyant collection of beach-inspired tops, minis, leisurewear, dresses, lingerie, and more. Just about every piece in the Inamorata collection is bright and playful and pairs perfectly with a bikini and Tequila Sunrise. Think mesh dresses emblazoned with butterflies, soft fabric miniskirts in a bright pink mosaic, and drawstring tub tops in slate blue and red. It’s essentially California in a collection. inamoratawoman.com

BEYONCÉ IVY PARK
It seems there’s nothing Queen Bey can’t do and you can add fashion to that list. In 2016 Beyoncé introduced Ivy Park, an athleisure brand the singer hoped would “push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.” The brand has launched successful collaborations with Adidas since 2019. “This is the partnership of a lifetime for me… Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” The line is named after her daughter Ivy Blue and Park, a reference to a park in Houston where Beyoncé spent many hours in her youth. Ivy Park’s teaming with Adidas was projected to surpass sales of Adidas’ past collaborations with other brands, such as Kanye West and Yeezy. adidas.com/us/ivypark