FASHION PURVEYORS DURU CLOTHIERS INTRODUCE NEW CUSTOMIZABLE VESTS THAT ARE POISED FOR POTENTIALITY
BY ARCHANA AITHAL ROSE PHOTOS BY VIOLET KARYN PHOTOGRAPHY
History attributes the origin of the vest (or sometimes referred to as a waistcoat) to King Charles of England, sometime in the 1600s. An important part of a classic three piece suit, the vest has reinvented itself through the ages, reaching a fever pitch at practically all the Spring 2020 collections worldwide. But what if this closet mainstay could speak to your individuality? Perhaps a utilitarian version that best suits your current lifestyle? Or better still, an indelible medium merging two ideas, two feelings? We think it’s safe to say, over the past year, all creative have gone a little deeper within themselves and emerged with a new vision for what their post-pandemic lives should look like. For the Duru brothers, Michael and Matt of Michael Duru Clothiers in Shrewsbury, it was the inception of a customizable vest as a functional yet individualized style punctuation to the fast transition from the WFH schedule to the workplace. Said Michael, “After months dominated by a subdued, functional aesthetic, our customized vests are a fresh approach to layering while still making sure nobody else is wearing what you’re wearing. Right from fabrication, ranging from flannel for cooler climes to linens in spring, our vests have definitively replaced the ubiquitous sports jacket. Comfort has taken precedence in fashion and the customizable vest aligns well with the trending jeans and sneaker aesthetic. It’s the ubiquitous layering staple that you can use to dress down or dress up a look, appropriate for the office and something that can smoothly transition to dinner. The sky is the limit when it comes to custom add-ons.”
From swoon-worthy, quilted versions with contrast piping to wool plaid numbers injected with personality by adding printed pocket squares, the options are limitless. Ranging from $395 to $495, and offered in a whopping array of 755 fabric swatches and over 10,000 combinations, the vests guarantee you’ll be spoiled for choice.