Elton John’s newly debuted Blanc de Blancs hits all the right notes, blending elegance, effervescence, and full-body flavor, all rendered in a zero-alcohol sipper that’s poised to elevate the N/A scene with rockstar flair.

BY WILL HARRIS

In 1983, Elton John released his 17th studio album, Too Low for Zero, a record that yielded two platinum-selling singles – “I Guess That’s Why They Call It the Blues” and “I’m Still Standing” – and, thanks to their music videos, properly introduced him to the MTV generation in a big way.

Now, in 2026, Sir Elton has gone back to “Zero,” but this time it’s to introduce a new non-alcoholic wine bearing both his name and his logo. If you’re an Elton aficionado and you didn’t realize he had a logo, well, just check your copy of his 2017 best-of collection, Diamonds: The Ultimate Greatest Hits, and you’ll find it smack dab in the middle of its cover…and, now, on every bottle of Zero Blanc de Blancs.

“It’s built on the belief that time spent together should feel good – in the moment and the morning after,” notes the new beverage’s website. “Created for people who live life to the full, it brings a touch of sparkle to every occasion – from intimate nights in to big nights out and everything in between.”

Zero Blanc de Blancs is a joint endeavor between Elton and his husband, David Furnish, whose experience in the hospitality industry offers a unique and helpful perspective into marketing the drink. “I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special,” Furnish told Resident Magazine. “Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration. Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.”

The 0% alcohol sparkling wine is made from 100% Chardonnay grapes from Northern Italy, then enhanced with premium green tea extract to provide tannins as well as a structure similar to traditional sparkling wine. The pale golden sipper offers scents of fresh apple, honeysuckle, and orange blossom, with hints of citrus blossom. Per the press release, the palate is “crisp and lively with flavors of ripe pear, white-fleshed peach, and a touch of pineapple,” offering “a sophisticated mouthfeel with a clean, refreshing finish noted for lime zest and subtle mineral undertones.”

“We’re not anti-alcohol,” Elton told The London Evening Standard in January. “We just choose not to drink it. It’s been a long time since we could entertain and partake, but we will serve wine to people who drink. So it’s nice to be able to ‘join in.’”

Elton John Zero Blanc de Blancs  —  eltonjohn.com