SAMSUNG’S LATEST ENTRY IN ITS LIFESTYLE ORIENTED 2020 LINEUP, THE PREMIERE UST IS A DAZZLING 130 INCH PROJECTION DISPLAY WITH ABSOLUTELY ZERO COMPROMISE ON QUALITY

BY MATTHEW MIZRACH

Keeping up with the newest technology in TV and home theater is no easy feat. There is a dizzying array of options available to the public 4K, 8K, OLED, QLED, Micro LED and the list is only growing. In such a competitive field, where every company vies tooth and nail for precious market share, it takes true innovation and creativity to be able to stand out from the rest. Enter Samsung’s Lifestyle TV lineup, a series of boundary pushing displays that targets the evolving needs of the modern consumer, or as Samsung stated, “showcasing how its 2020 offerings redefine immersion and revolutionize home integration.”

A major component of the brand’s Lifestyle Display lineup, the Premiere UST Laser Projector is the perfect embodiment of Samsung’s push toward customization and lifestyle integration. Featuring an ultra-short throw design, the projector is capable of displaying images measuring up to 130 inches from directly in front of a wall or screen. It will be the world’s first HDR10+ triple laser projector, with a brilliant 4K resolution and a whopping 2,800 lumens of peak brightness. It comes fully integrated with all streaming platforms and features a nifty film maker mode, which provides a viewing experience akin to the auteur’s intentions. While pricing has yet to be announced, our homes can look forward to the offcial rollout of the Premiere UST later this year.