LEADING HEALTH, FITNESS, AND BEAUTY BRANDS BY MANY OF THE WORLD’S MOST RECOGNIZABLE FACES, FROM HIGH-TECH TRAINERS BY THE ROCK TO WELLNESS GUIDANCE FROM HALLE BERRY. THIS SUMMER, PUT YOUR STRONGEST FOOT FORWARD WITH A LITTLE HELP FROM THE STARS

BY AMANDA McCOY

FITNESS AND WELLNESS

HALLE BERRY RE-SPIN
While most A-listers have a social media presence, the Oscar winner has long been committed to fostering true two-way relationships with her fans, even launching a digital platform called Halle wood to connect with the berry verse long before the era of hashtags and Instagram. In 2018, after a trip to India, she launched re-spin, a digital content and e-commerce platform that offers health, wellness, and spiritual insight and guidance from Berry, her long-time trainer Peter Lee Thomas, and other wellness authorities. Berry has been on a multi-decade health transformation journey since getting diagnosed with diabetes at 22, and through re-spin she shares workout routines, healthy recipes, wellness and lifestyle advice (think breathing techniques, home cleansing tips, and the scientifically proven power of flowers), sexual healing tips, and more. Fans can shop a variety of Halle-approved products like jewelry, holistic elixirs, workout equipment, and home décor. re-spin.com

DWAYNE JOHNSON
PROJECT ROCK COLLECTION
If there’s ever been a poster child for hard, muscle-shredding work both on the weight bench and in life it’s the Rock. The former WWE star turned international mega-celeb (and the “King of Instagram”) is one of the hardest working men in Hollywood, and in 2019 he added successful fitness lifestyle line to his never-ending list of accolades. A partnership with Under Armour, the collection began with tennis shoes but has since expanded to sustainable gym-focused apparel, bags, water bottles, headphones, and wireless ear buds. Said Johnson of the collab, “My new collection is built for the hardest workers in the room. I don’t care how old you are, what you do for a living, or what your bank account says. This collection is designed for the ones who know that success comes one way through the work.” underarmour.com

VENUS WILLIAMS
ELEVEN
Each time the tennis legend walked onto the court, she made a statement in both skill and style, pushing the envelope with choices like purple beaded braids and brightly patterned skirts. The seven-time Grand Slam singles champion asserted her outfits helped kick start her self-confidence, and she brings that same flair to her saucy athleisure brand, EleVen. The performance-focused line includes sporty separates like sports bras, tennis skirts, and leggings, plus street wear staples like dresses, cozy joggers, track pants, and pull-over sweaters, all radiating with Venus’ signature rebellion – loud iridescent tones, bold colors, and sultry cuts. elevenbyvenuswilliams.com

STEPHEN “tWITCH” BOSS AND ALLISON BOSS
DSG PRIVATE LABEL
America’s favorite twirling couple and So You Think You Can Dance alums recently teamed up with Dick’s Sporting Goods to front the athleisure brand DSG. To celebrate, the couple appropriately choreographed a TikTok dance challenge set to Young MC’s “Bust A Move.” The brand spans athletic and leisurewear for both men and women, from leggings, tanks, and performance tees to sports bras, sweatshirts, and joggers, in addition to sporty separates for the kiddos. The brand also reinvests in the active youth community by donating 1% of every sale to the Dick’s Sporting Goods Foundation’s Sports Matter program to fund youth sports. dickssportinggoods.com

CARRIE UNDERWOOD
CALIA
Though the American Idol sweetheart recently stepped down from her post as the face and lead designer of the colorful active wear brand, Calia soldiers on, debuting its first Carrie-free collection this year. The Dick’s Sporting Goods private label was founded by Underwood in 2015 and has become Dick’s second best-selling brand after Nike. Calia a derivative of the Greek word kallos, which means beautiful was born when the singer noticed a gap in the rapidly growing active wear industry: separates that were both fitness center and Sunday brunch friendly. Today, the brand offers all the hallmarks of athleisure leggings, joggers, hoodies in addition to prismatic swimwear, accessories, and golf attire. The line is lauded for its inclusivity, offering sizes XS-XXXL. caliastudio.com

MARIA SHARAPOVA
SUPERGOOP
The former number one world tennis player and beauty icon helped spark an SPF revolution when she became an early investor of the sunscreen-focused skincare brand. Its mission was to “deseasonalize” SPF, bolstered by an Every Single Day campaign that eventually catapulted the brand to cult status. It was a natural fit for Sharapova, whose career meant several hours of sun exposure a day. Today, the line spans face and body sunscreens, moisturizers, makeup, refreshing face mists, lip balms, and more. supergoop.com

JESSICA SIMPSON
THE WARM UP
In 2005, the popstar launched an eponymous line of footwear, and the Jessica Simpson label has since grown into a billion-dollar business, spanning apparel, accessories, swim, home décor, and as of 2015, fitness wear. Dubbed the Warm Up, the line includes a menu of splashy leggings, sports bras, joggers, and hoodies, all injected with the bubblegum spirit and vibrant energy the The Dukes of Hazzard star is famed for. jessicasimpson.com

LO BOSWORTH
LOVE WELLNESS
The former television personality and laid-back favorite of Laguna Beach: The Real Orange County and The Hills swapped the small screen for Health Empire with the 2016 launch of Love Wellness, a collection of personal care and dietary supplements for women. The line covers all the necessities: gut health, natural sleep aids, skincare super weapons such as collagen and hyaluronic acid, multi-vitamins, et al. The mother-of-three said she launched the company when, after suffering her own physical and mental health issues, she wasn’t satisfied with the over-the-counter options available for women. Research and development is helmed by a team of wellness experts including a urogynecologist, OB/GYN, naturopathic doctor, registered dietician, and integrative endocrinologist all women. lovewellness.com

BEAUTY AND GROOMING

DAVID BECKHAM
HOUSE 99
The former footballer and resident heartthrob is also famed for his all-star complexion, thus a line of men’s grooming products seemed a natural next step after hanging up his cleats in 2013. Beckham teamed with beauty power brand L’Oréal for a barber shop-inspired collective of 21 products for hair, skin, beard, and tattoo maintenance, formulated with all-natural super foods like spirulina and quinoa. The name is a reference to the year 1999, when Beckham got married, his eldest Brooklyn was born, and Manchester United won a historic treble, taking the top honor in the Premier League, the FA Cup, and the Champions League. A good year, indeed. Unsurprisingly, the packaging is as modern and dapper as the spokesman himself. loreal.com

GABRIELLE UNION
FLAWLESS
The painfully glamorous teen movie icon of the ‘90s teamed with celebrity stylist Larry Sims to launch a hair care line specifically formulated for afro-textured locks. Products are loaded with cruelty-free goodies like rice oil complex, lilac leaf extract, and Brazilian Bacuri butter to forward #hairgoals like natural shine, glossiness, softness, and strength. The line spans blow dry creams, shampoos and conditioners, conditioning masks, oil treatments, and more, and each rings in for less than $10. flawlesscurls.com

PHARRELL WILLIAMS
HUMANRACE
The R&B mega-star might be a household name for dancy earworms like “Happy” (2013), but much of Pharrell’s fortune is derived from his business enterprises. The multi-hyphenate runs a hospitality business with Miami nightlife king David Grutman (INDUSTRY has featured several of his ventures in Miami, including the Goodtime Hotel and restaurant Swan & Bar Bevy), fronts two fashion lines, designs highend jewelry, and as of 2020, runs an all-natural skincare line. The androgynous collection features body bars, moisturizers, enzyme exfoliators, and a cult-favorite rice powder cleanser. humanrace.com

HALSEY
ABOUT-FACE
The Grammy nominee and Edison native kicked off 2021 with the launch of a playful new makeup line brimming with color, sparkle, and the singer’s signature rebellion. About-Face features a range of eye paints, liquid liners, shimmer sticks, illuminators, and lip stains, all in traffic stopping shades like electric blue, neon green, and muted pink. Neutrals are on deck, too, but it’s the glitter and highlighter hues that really set this collection apart. aboutface.com

SELENA GOMEZ
RARE BEAUTY
The Only Murders in the Building star and vocal advocate for mental health and self-love recently launched a beauty brand on a mission to “help everyone celebrate their individuality by redefining what beautiful means.” Name recognition aside, the collection of vegan makeup essentials, applicators, and lifestyle products made a splash across social media feeds and beauty blogs alike for its inclusive shades (48 different colors of foundation and concealer!), staying power, and ease of application. The founder’s goal was to help makeup feel fun again, noting in an interview with Allure that, “The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect.” rarebeauty.com

VICTORIA BECKHAM
VICTORIA BECKHAM BEAUTY
Posh Spice turned renowned clothing designer first dove into the beauty realm with a pair of Estée Lauder capsule collections, and upon their success, Beckham introduced her own skincare and cosmetic line in 2019. The collection is as elegant as one would expect, filled with rich pigments, lustrous bronzers, jet-black liners, and brightening highlighters (sans glitter). All products are sustainably made and cruelty free, and while many stars on this list maintain super affordable price points, Beckham opted for luxury, calling upon ultra high-end ingredients that are worth the investment. victoriabeckhambeauty.com

KRISTEN BELL
HAPPY DANCE
The comedic queen, children’s book author, Instagram darling, and all-around congenial human launched a CBD-centric skincare line in 2020 that was motivated by mental health, moisturizing, and moms (Bell and husband Dax Shepard have two daughters). Designed to “take care of the people who spend so much time taking care of everyone else,” the colorful collection includes body butters, facial moisturizers, eye balms, and bath bombs, all formulated with USAcultivated CBD. While most brands claim clean and sustainable formulas, Bell goes one step further and stamps each product with a traceable lab batch code to prove it. doahappydance.com

MILLIE BOBBY BROWN
FLORENCE BY MILLS
The Stranger Things breakout star created her beauty line at a mere 14 years old, and as she approaches her 18th birthday, she’s leading the empire, having purchased the company from the incubator that launched it. Billed as a “brand for us by one of us,” the Gen Z-focused roundup of sulfate and paraben free products spans everything from skincare essentials like face wash, acne patches, and oil-free moisturizers to lip gloss, highlighters, and color correcting powders all formulated for young skin. florencebymills.com