AT $250,000 A POP, THE NEWLY LAUNCHED DIAMOND FACE MASK BY JACOB & CO. GIVES NEW MEANING TO THE ADAGE, IF YOU’VE GOT IT, FLAUNT IT!

BY ARCHANA AITHAL ROSE

No sooner than masks were ordained as one of the most reliable methods of protection from the virus that’s had the world in a tailspin for months, there emerged a surfeit of fashion designers putting their own stylistic spin on this functional accessory. It was only a matter of time before fine jewelers hopped on the mask bandwagon with their own luxurious interpretations. Jacob & Co., a prestigious luxury timepiece and diamond jewelry house, just added to its collection a drenched-in-diamonds face covering that the brand’s founder Jacob Arabo insists “will add sparkle to something that’s now a part of your everyday life.” Constructed in 18K white gold mesh, the supple mask is hand set with 3,040 round cut, white diamonds totaling 73.27 carats. Priced at $250, 000 for each custom-made piece, this diamond extravaganza is designed to go over a protective cloth mask, adding much needed bling to the blah of our pandemic existence.

Jacob & Co. Diamond Face Mask

$250,000, jacobandco.com